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Last month, I shared my journey of striving to earn the LinkedIn Top Voice badge, a recognition that once symbolized thought leadership and influence on the platform. It felt like the ultimate achievement for anyone trying to build their personal brand and connect meaningfully with their audience. However, LinkedIn has recently discontinued the Top Voice badge, and this shift has changed the game.
For those of you who, like me, were grinding towards this goal, it’s time to pivot. While the
badge offered credibility and visibility, LinkedIn’s decision reflects an evolving approach to
content and engagement. The truth is, this disappointing news has humbled me and taught me that the value of my presence on LinkedIn has never been about a title.
What matters most now more than ever is creating authentic, engaging content that truly
resonates with your network. LinkedIn is about sharing insights, building connections, and
sparking discussions that add real value to your industry. You don’t need a badge to be
influential. In fact, the discontinuation of the Top Voice program emphasizes that influence
comes from sustained efforts and the quality of your contributions, not the pursuit of a specific recognition.
So, if you’ve been focused on that badge, let this be a reminder not to lose sight of why you
started creating content in the first place. Your voice still matters, and your audience is still
listening. Keep pushing, keep engaging, and most importantly, keep showing up authentically!
The metrics may have changed, but the mission hasn’t.
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